- Building Awareness.
- Influencing Consideration.
- Driving Sales.
- Growing Loyalty & Retention.
- Maintaining Good Reviews & CS Rating.
In order to build awareness for your business, you need to identify where your
customers are located, then establish a beachhead within that space. Building
business profiles are also a great way to build links and citations.
- Identify business directory opportunities & create an account (Complete your profile 100% &
keep it updated) - Search marketing (organic and paid)
- Publicity
- Building Awareness
- Social Networking
What a Growth Hack is and how it can help your business
Growth hacking is a method used to grow your customer base by leveraging technology and social
networking. In order for these marketing tactics to have some sort of impact, they have to be embedded in
your marketing process and not just something you do here and there.
3 examples of growth hacking :
1. Using Facebook to promote all your contests to your customers. Contests are a good way for customers
to engage with your brand. The catch here is that customer has to like your Facebook fan page in order
to participate. You can also launch a weekly promotion, E.g. “Facebook Mondays,” to new customers
who haven’t liked your FB fan page. Once a guest likes your page, it unlocks a discount code/deal that
they can only use on Mondays. A way to accomplish this is using a service called “Woobox correction.”
2. You can use Pay with a Tweet app to promote all your coupons. In order for a customer to download
your coupon, the coupon must be Tweeted or posted to their Facebook wall.
3. Give your website visitors the ability to share content from your website such as menus, directions,
product pictures, reviews, etc.
Influencing Considerations
In order to influence your audience’s ability to choose your business rather than your
competition, you must first understand your customers’ pain points and expectations. Next,
develop a communication strategy (content) that impacts every stage of your customers’
purchasing cycle.
- Create content that educates.
- Create content that demonstrates & provides proof.
- Create content that demonstrates & provides proof. ( E.g. display customer Endorsements/
- Testimonials content and press from well-known sources throughout the site)
Driving Sales
There are three ways to grow sales. However, most companies focus on only one and are
missing out on revenue opportunities. So what are the three ways to increase sales?
- Increase the number of customers.
- Increase the average order size.
- Increase the number of repeat purchases.
To Increase the Number of Customers, You Need:
- A process for customer feedback, then use these insights to improve your business (helps to establish a good reputation and builds trust).
- A customer acquisition process in place (deals, coupons, discounts targeted to individuals and groups). Targeting B2C and B2B
To satisfy customer needs and deliver a remarkable service. - Customers to become advocates of your business, and enable them to spread the word (add sharing tools to your promotions and website).
- Ask them to refer your services to their friends.
- To place in-store marketing collateral, promoting other products, services, and
marketing campaigns
Increase the Average Order Size
“Would you like fries with that?” This line captures the essence of this point”.
This is a sales technique that recommends additional products and services for your customers to purchase (add-ons, upgrades, and expensive items)
For a Restaurant: “Would you like fries with that burger?”
For a Car Repair Service: “Would you like an extended warranty or monthly scheduled service commitment?”
Your upselling options should upsell costs 60% less than the main product you’re selling.
Examples: Extended warranty, dessert, different product options, longer service commitments, and delivery
options
Increase the Number of Repeat Purchases
Here you have to stay on top of your customers’ minds. Leveraging email, voice, SMS, and social networking as tools to promote deals, product news, specials, and events are important.
It’s much easier to sell to an existing customer than to get a new one. It’s much cheaper to keep the customers you already have than to pay for new ones all the time.
Grow Loyalty & Retention
In order to build loyalty you have to first fulfill your service promise, then have the processes, staff, and technology in place that helps influence behavior (return visits, purchases and word of mouth).
- Identify incentives & implement a loyalty program.
- Identify your most loyal and profitable customers.
- Reward them and treat the most loyal ones in special ways.
Maintain Good Reviews & Satisfaction Levels
Having a good satisfaction rating is vital to growing your business. It isn’t enough to only have good reviews on Yelp but more importantly, good reviews across all review sites related to your business. Getting direct customer feedback is equally as important as gaining customer insight.
- Implement a feedback system into the business.
- Learn how to respond to negative reviews.
- Increase good reviews & monitor current ones
How to Use Customer Feedback
Feedback enables communication between you and your customer. Customer feedback helps you to close the gap between your business and customer expectations. Whether there’s a technical issue with your website or your food taste is inconsistent, feedback helps uncover issues in your business. You can use a third party feedback tool like getfivestars.com.
This tool allows you to not only get feedback from your customers but also it helps you receive better reviews on Yelp and Google reviews and monitors your reviews across multiple websites. When a customer delivers positive feedback using the getfivestars.com platform, the customers receive a link to review business. If a customer delivers bad feedback, they will receive an automated/custom response.
