Our business activities revolve around these 3 departments.
- Acquisition
- Retention
- Reputation
Customer Acquisition
- Who are your customers?
- Where are they located?
- What are they looking for in a product or service?
- What multi-approach channel do we have in place to reach them?
- What low hanging strategy can we implement to address a highly competitive environment?
- The process of persuading a consumer to purchase a company’s goods or services and the cost associated with the acquisition process.
The CA Mindset:
A successful strategy focuses on a very specific set of customer segments by uncovering their pain points, expectations, their path to purchase, and demographic/interest.
Who are Your Customers?
4 Ways to uncover your current customers’ interests, groups they belong to, what events they attend, the business they patronize and more.
- Facebook Insights.
- Facebook Social Graph.
- Conducting surveys after the sale.
- Google analytics (Demographics & Interests)
Facebook Insights
Facebook Insights provides information about your Fan Page performance and are available after at least 30 people like your Page. In this report, you can find demographic information on your audience and see how people are discovering you. Facebook Insights Identifies the average age, city, and gender of your fans.
Facebook Social Graph
Attract
New Customers Use these queries to help you discover potential new customers in your area.
Strategy
If your business is in close proximity to another business, you can use Graph Search to find out which employees of that business are interested in services/products like yours.
Facebook Search Query
People who like Italian restaurants and work at Catholic universities.
Find Your Fans’ Interests
Learn more about your fans’ interests without asking them to complete a survey or questionnaire.
If you find that a large number of your fans like Scandal the TV show, you could create a Scandal happy hour if you’re a restaurant or
make related posts on Facebook.
Facebook Search Query: “Favorite interests of people who like Your PAGE NAME and live in Washington
DC.”
Facebook Social Graph
Identify other pages your fans/customers like. You can use this insight to find prizes or incentives that will appeal to a specific age or other demographic within your fan base.
Facebook Search Query: Pages liked by people who like PAGE NAME and PAGE NAME.
Customer Feedback
With Survey Monkey, regardless of which survey option you send out to a targeted audience, it automatically provides demographic information about the customers’ gender, age range, annual household income level, highest education level attained, and location (by census division). But if you want your results to include more specific or any other demographic information, you’ll have to add additional questions to the survey itself.
Using GA for Customer Insight
Google Analytics (GA) has an option called Demographics and Interests, which allows you to uncover demographic information in regard to age range, income, etc. Website owners can use Google Analytics demographics to determine their target audience and see exactly who their visitors are.
