Types of Marketing for Local businesses: Content Marketing.

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  1. Search Marketing.
  2. Directory Marketing & Lead Generation.
  3. Content Marketing.
  4. Email Marketing.
  5. Fax Marketing.
  6. Mobile Marketing.
  7. Hyper-Local.
  8. Classified Marketing.
  9. Coupons & Flyers.
  10. Daily Deals.
  11. Event Marketing.
  12. Q&A Marketing.
  13. Viral Marketing.
  14. Re-Marketing.
  15. PR Marketing.
  16. Social Marketing.
  17. Text Marketing.

 

The objective of using this form of marketing is to create targeted content for each stage of the buying cycle and develop a publishing schedule

Using content marketing to build links and raise your search engines ranking: Content marketing is a marketing tactic of creating and positioning relevant content for each stage of the customer buying cycle that educates, convinces, acquires, and engages. After creating content based on the buying cycle and the different personas (the customer segment types your service), the next step is to express this content using various content formats like blogs, PowerPoint presentation, articles, press releases, videos, and case studies. Then broadcast it using multi-channels.

Your content has to educate, persuade, and build trust.
Your content must perform three essential tasks:

  • Help raise your profile within organic search results.
  • Connect with your customers based on where they are in the buying cycle.
  • Create a lasting online footprint

Content should be:

  • Useful
  • Original
  • Actionable
  • Shareable

Content Mapping: Consideration

Consideration: Help visitors find the right solution to their problem by choosing the right service or product.

Content Types:

  • Video demonstrations
  • Webinar tutorials
  • FAQs
  • Testimonials
  • Buyer guides
  • Reviews
  • Case studies

Content Mapping: Decision and Content Channel Types:

Your communication channels:

  • Website
  • News & Article channels
  • Blogs
  • Email
  • Social Networks
  • Listservs
  • Presentation sites

 

Content Mapping: Purchase Purchase:
Explain how easy it is to pay or book online. Show easy payment options. Remove all friction, barriers, or glitches in the way of processing payment and booking.

Content Types:

• How to order our product blog post/website section screenshot.
• How to book an appointment video.
• How to manage your account content.
• Local Delivery options: Same Day/Next Day drop-off or pickup.

 

How to Accomplish This

First do an audit of content you currently have such as a brochure, business plan, press releases, etc. Repurpose it for other content types or start distributing it to online media channels. Also, do an audit of your business processes and get feedback from staff content.

Outsourcing:

You can hire professional writers on the following websites, who not only will write good content but also search engine friendly content (with our best keywords integrated into it).

• zerys.com
• writeraccess.com
• iwriter.com
• textbroker.com
• Fiverr.com

Create an editorial calendar: An editorial calendar is used by bloggers, publishers, businesses, and groups to control the publication of content and scheduling across different media.

WordPress plugin

wordpress.org/plugins/editorial-calendar/